The reality is that years ago, the right (and not even the far right, or even the right itself, centrists saw this too tho the right benefits the most from this) stopped and pointed out the obvious. That the far-left and those adjacent to it had become far more hostile than reason, and all anyone had to do to pull people away from the left is make people on the left explode about entirely non-controversial statements.
And they did. Repeatedly. Demonstrably. Time and again. The left has FAILED the newest generation many times, because even at it's lowest level there are purity barriers that entire swaths of the population cannot climb over as they are naturally, and they have to perform radical acts in order to meet the most basic (and often easily withdrawn) levels of approval.
And with that as the reality, of course most won't even try.
So yeah, the right benefits because all boys have to do to get approval on the right is go 'oh my god these people hate me for things I can't even control'. And all the Right has to say is 'the left is full of unhinged lunatics who would rather call you a fascist than question for a second why you disagree with them' and it's not as if they are WRONG.
I hate to say that Vaush of all people is right in things but he's dead on the money in that the right wins because all the left cares to do is preach to the goddamn choir.